|
The American Marketing Association Foundation maximizes marketing for the betterment of society. This is accomplished by:
- Investing in the growth and use of nonprofit and social marketing knowledge;
- Supporting appropriate community outreach efforts; and
- Acknowledging academic and practitioner marketing excellence.
We work in partnerships and other strategic collaborations with the AMA, AMA chapters, marketing practitioners and academics, and scores of voluntary and community organizations.
Announcements:
2011 John A. Howard/AMA Doctoral Disseration Award
Recognizing Excellent Marketing Dissertations for over 50 Years
 (to make a gift to the Howard Award Fund, click the donate button and select "The Howard Award" under the Program Support drop-down menu).
The John A. Howard AMA Doctoral Dissertation Endowment was established in 1992 with the initial gift from Dr. Jagdish Sheth of Emory University in honor of his advisor, John A. Howard. The purpose of the endowment is to both assure the continuity of the program and to further promote the importance of the dissertation process.
This year, 38 submissions were submitted for review. The competition was chaired by Sandy Jap, Dean's Term Chair and Professor of Marketing, Goizueta Business School at Emory University.
The winner of the 2011 Howard Award is:
Matthew Selove, Assistant Professor of Marketing, USC Marshall School of Business
Degree Granting Institution: MIT Sloan School of Management
Dissertation Chair: Birger Wernerfelt
Title of the Dissertation: How Do Firms Become Different? A Dynamic Mode
The judges also recommended Honorable Mentions for two dissertations, which are:
Elisabeth Honka, Assistant Professor of Marketing, University of Texas at Dallas
Degree Granting Institution: University of Chicago Booth School of Business
Dissertation Chair: Pradeep Chintagunta
Title of the Dissertation: Quantifying Search and Switching Costs in the U.S. Auto Insurance Industry
Rom Schrift, Assistant Professor of Marketing, The Wharton School, University of Pennsylvania
Degree Granting Institution: Columbia Business School, Columbia University
Dissertation Chairs: Oded Netzer and Ran Kivetz
Title of the Dissertation: Complicating Choice
For additional information, please visit: Howard Award.
AMA Foundation Establishes Multicultural Mentorship Award
The trustees of the American Marketing Association Foundation (AMAF) in July established the Williams-Qualls-Spratlen Multicultural Mentoring Award of Excellence. The purpose of the award, says Lisa Chernick, executive director of the AMAF, is to encourage and reward outstanding mentors of graduate students and junior faculty colleagues in marketing. The $5,000 award will be awarded annually at the American Marketing Association’s Summer Marketing Educators’ Conference beginning in 2010.
Named equally for Jerome D. Williams of the University of Texas at Austin, William Qualls of the University of Illinois at Urbana-Champaign and Thaddeus H. Spratlen of the University of Washington, the award is intended to raise the awareness of mentoring successes from the university level to the national level. It also will, over time, contribute to marketing faculty development by recognizing and rewarding the importance of mentoring graduate students and junior colleagues from underrepresented groups in academic marketing.
Award recipients will have a long-standing commitment to mentoring multicultural students and junior faculty and will have advanced research on issues of racial, ethnic and cultural diversity and their effect on the practice of marketing. “The AMAF is pleased to introduce this valuable award. We look forward to rewarding top mentors and hope the award helps to inspire others to develop their own programs to the benefit of all students and the practice of marketing,” Chernick says.
To make a donation to the Williams-Qualls-Spratlen Award program, please click on the donate button to the left.
 Jerome Williams, AMAF Vice Chairperson and F.J. Centennial Professor, Dept. of Advertising, University of Texas at Austin, discusses the growth of the multicultural economy, the lack of its groups representation in marketing academia, and strategies for executing marketing and advertising programs at the corporate level that reflect an attitude that values and respects diversity. To hear the radio show, please click -- Diversity in Marketing: From the Academy to the Marketplace.
|
