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The American Marketing Association Foundation maximizes marketing for the betterment of society. This is accomplished by:
- Investing in the growth and use of nonprofit and social marketing knowledge;
- Supporting appropriate community outreach efforts; and
- Acknowledging academic and practitioner marketing excellence.
We work in partnerships and other strategic collaborations with the AMA, AMA chapters, marketing practitioners and academics, and scores of voluntary and community organizations.
Announcements:
AMA Foundation Establishes Multicultural Mentorship Award
The trustees of the American Marketing Association Foundation (AMAF) in July established the Williams-Qualls-Spratlen Multicultural Mentoring Award of Excellence. The purpose of the award, says Lisa Chernick, executive director of the AMAF, is to encourage and reward outstanding mentors of graduate students and junior faculty colleagues in marketing. The $5,000 award will be awarded annually at the American Marketing Association’s Summer Marketing Educators’ Conference beginning in 2010.
Named equally for Jerome D. Williams of the University of Texas at Austin, William Qualls of the University of Illinois at Urbana-Champaign and Thaddeus H. Spratlen of the University of Washington, the award is intended to raise the awareness of mentoring successes from the university level to the national level. It also will, over time, contribute to marketing faculty development by recognizing and rewarding the importance of mentoring graduate students and junior colleagues from underrepresented groups in academic marketing.
Award recipients will have a long-standing commitment to mentoring multicultural students and junior faculty and will have advanced research on issues of racial, ethnic and cultural diversity and their effect on the practice of marketing. “The AMAF is pleased to introduce this valuable award. We look forward to rewarding top mentors and hope the award helps to inspire others to develop their own programs to the benefit of all students and the practice of marketing,” Chernick says.
To make a donation to the Williams-Qualls-Spratlen Award program, please click on the donate button to the left.
2009 Nonprofit Marketing Conference Podcast Series
Listen to important insights from the AMA Nonprofit Marketing Conference, "Thriving in Times of Change," in Chicago, IL.
Podcast #1: Nonprofit Insights from Inside the Online Presidential Campaign, Thomas Gensemer, Managing Partner, Blue State Digital.
Podcast #2: Critical Success Factors for Nonprofits in Todays Economic Climate, Cynthia Currence, President, Currence & Associates and AMAF Board member.
 Jerome Williams, AMAF Vice Chairperson and F.J. Centennial Professor, Dept. of Advertising, University of Texas at Austin, discusses the growth of the multicultural economy, the lack of its groups representation in marketing academia, and strategies for executing marketing and advertising programs at the corporate level that reflect an attitude that values and respects diversity. To hear the radio show, please click -- Diversity in Marketing: From the Academy to the Marketplace.
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