About Us



William Cron, Chairperson
J. Vaughn and Evelyne H. Wilson Professor in Business
Associate Dean, Graduate Programs

M. J. Neeley School of Business, Texas Christian University

William Cron is Associate Dean of Graduate Programs and the J. Vaughn and Evelyne H. Wilson Professor in Business at the M. J. Neeley School of Business, Texas Christian University. Professor Cron received a BSBA from Xavier University in Cincinnati and an MBA and DBA from Indiana University, Bloomington.

Professor Cron’s teaching and research interests lie in sales and sales management, career stages, motivation research, and marketing channels. He has served on four editorial review boards including the Journal of Marketing and the Academy of Marketing Science. He has published over 80 marketing and sales management articles in such journals as the Journal of Marketing, Journal of Marketing Research, Academy of Management Journal, Journal of Applied Psychology, Harvard Business Review, and the Journal of Classifications. He has also co-authored one of the leading sales management texts in the U.S. and Canada, Sales Management: Concepts and Cases, 9th ed. (John Wiley & Sons, Inc.) and Selling: Building Relationships and Achieving Results, 1st ed. (John Wiley & Sons, Inc.).

He has been invited to speak through-out the world at universities such as Erasmus University in Rotterdam, the University of Bern in Switzerland, Bacconni University in Italy, Wuhan University in China, Dijon University in France, Universidad Mayor in Chile, and at Technologico de Monterey in Mexico.

Professor Cron serves as President of the Academic Council of the American Marketing Association; the board of Midmark Corporation, the Advisory Board of the Midmark Diagnostics Group, the Healthcare Education Foundation of the Health Industry Distributors Association. In the health care industry he has worked with Johnson and Johnson Medical, Bristol-Myers Squibb, Physician Sales & Service, Inc., VHA Inc., and the Baylor Health System. Non-healthcare companies with which he has worked include GTE, Samsung Electronic America, Haggar Apparel Company, and Safeguard Business Systems.


Sandy Jap
Professor of Marketing
Goizueta Term Chair
Goizueta Business School, Emory University

Sandy Jap's research focuses on the development and management of interorganizational relationships such as how to create and manage strategic alliances over time, how to balance their risks and rewards, and how to share the payoffs of close collaborations. These efforts have been conducted in a number of industries, including the aerospace, automotive, chemical, petroleum, and consumer product industries. The results of this work have been published in a variety of books and journals, including: the Journal of Marketing Research, the Journal of Marketing, Marketing Science, Management Science, Organization Science, Sloan Management Review, and a wide array of special issues. She is an Editorial Board Member of the Journal of Marketing Research, and Marketing Letters, and is an Area Editor for the International Journal of Research in Marketing. More recently, she was named a Dean’s Term Chair Professor in 2009 and given the Lou Stern Award 2007 for the article in marketing channels and distribution with the greatest impact on the field three to eight years after publication. In 2003, she was named one of the top twenty "potential leaders of the next generation of marketing academics" by the Marketing Science Institute and in 2004 she was given the title of Caldwell Research Fellow, an internal award for research excellence.

Her current work involving online, reverse auctions has received significant attention from the academic community and the marketplace, including The Wall Street Journal, CFO Magazine, and Harvard Business Review. It also earned her a Frank Batten Young Scholar Award, given to top junior faculty for exemplary research in E-Business and Supply Chain Management. She joined the Goizueta Business School in 2001; prior to that, Professor Jap was on the faculty at the Sloan School of Management at the Massachusetts Institute of Technology. Her teaching includes courses in channel management, internet marketing, CRM analytic fieldwork, and marketing management in MBA, BBA, and Executive Education programs.


Roger A. Kerin, Vice Chairperson
Harold C. Simmons Distinguished Professor of Marketing
Edwin L. Cox School of Business, Southern Methodist University

Roger A. Kerin is the Harold C. Simmons Distinguished Professor of Marketing at the Edwin L. Cox School of Business, Southern Methodist University.  Professor Kerin holds a BA (magna cum laude), MBA and Ph.D. from the University of Minnesota.

Professor Kerin has published five books, including Marketing, 8th ed. (McGraw-Hill/Irwin 2006), which has been translated into six languages, and Strategic Marketing Problems: Cases and Comments, 11th ed. (Prentice Hall 2007) which has been translated into three languages.  He has authored over 75 scholarly articles in such journals as the Journal of Marketing, Journal of Marketing Research, Management Science, Strategic Management Journal, Journal of Product Innovation Management, and Journal of Public Policy & Marketing.  He also serves on numerous journal editorial review boards.  Professor Kerin served as Editor of the Journal of Marketing (1988-1990) and as Vice-President of Publications and a member of the American Marketing Association Board of Directors (1991-1994).  He became a member of the American Marketing Association Foundation Board of Trustees in 2004.


Donald R. Lehmann, Vice Chairperson
George E. Warren Professor of Business
Columbia Business School

Don Lehmann is the George E. Warren Professor of Business at the Columbia University Graduate School of Business.  He has a B.S. degree in mathematics from Union College, Schenectady, New York, and an M.S.I.A. and Ph.D. from the Krannert School of Purdue University.

His research interests include modeling individual and group choice and decision making, empirical generalizations and meta-analysis, the introduction and adoption of new products and innovations, and measuring the value of marketing assets such as brands and customers.  He has taught courses in marketing, management, and statistics at Columbia, and has also taught at Cornell, Dartmouth, New York University, and the University of Pennsylvania.  He has published in and served on the editorial boards of Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Management Science, and Marketing Science, and was founding editor of Marketing Letters.  In addition to numerous journal articles, he has published several works including:  Market Research and Analysis, Analysis for Marketing Planning, Product Management, Meta Analysis in Marketing, and Managing Customers as Investments.  Professor Lehmann has served as Executive Director of the Marketing Science Institute and as President of the Association for Consumer Research.


A. Dawn Lesh
A. Dawn Lesh International
Adjunct Marketing Professor
Stern School of Business, NYU

Dawn Lesh is a marketing executive with over 20 years of executive global management experience in a variety of industries with a focus on financial services.  Throughout her career, she has led the development and execution of major initiatives in marketing which have included: strategy development and implementation, product and service development and deployment, service quality and assessment and redesign and business competitor analysis.

In 1997, Dawn founded A. Dawn Lesh international, a management consulting practice providing deep expertise and broad executional capabilities and strategic marketing, business planning/implementation and market research.  In 1990, she joined JP Morgan, a global investment bank as Managing Director responsible for identifying and analyzing markets for products and services worldwide.  This included rationalizing, coordinating and managing all market research and marketing activities. From 1986-1990, she was Vice President with the New York Stock Exchange serving as the head of Strategic Planning and Marketing Research.

For the previous twelve years, Dawn successfully established and managed consumer, business-to-business and professional services market research within the global financial services industry for Bank of America and Wells Fargo Bank.

A graduate of the University of California, at Davis, BA in Rhetoric and California State University, Sacramento, MA Communications Research.  Dawn has completed executive education programs at MIT as well as facilitator training at Synectics Institute.  She is co-author of an award-winning article, “How To Make Research Actionable”.  Dawn is a frequent speaker.  She is active in the American Marketing Association, Advertising Foundation and the Financial Women’s Association.  She is currently on the Editorial Review Board of the Journal of Advertising Research.  She is also an adjunct professor at the Stern School of Business of New York University in the Marketing Department where she teaches Financial Services Marketing and Marketing Research.


Lauren McCadney
Senior Manager, Social Media


Lauren McCadney is an accomplished marketing professional with corporate and academic experience. Currently she is the architect of CDW’s (CDW is a leading provider of technology products and services for business, government and education) social media strategy and program development. Prior to assuming this role, she was responsible for Small Business marketing where in 2010 she was named “Small Business Marketer of the Year,” by the Enterprise Council of Small Business -- a division of the Corporate Executive Board.

McCadney joined CDW in 2005. Lauren’s expertise in the Social Media arena, has led to her being invited as a guest speaker for numerous forums and conferences, including the National Business Marketing Association, Interactive Advertisers Bureau (IAB) Social Media -- IAB Marketplace, and the Word of Mouth Marketing Association (WOMMA). Lauren is also a contributor to where she writes on marketing and social media for Small Businesses.

Lauren is a well-rounded business executive. Before joining CDW, she was Assistant Vice President at SBC, where she held leadership positions in Customer Analytics and Research, Marketing, and Sales. Her brand management experience was gained at The Quaker Oats Company. She began her career in advertising where her clients included McDonald’s and The Army National Guard.

Lauren serves as a visiting instructor at the University of Texas at Austin, where she teaches a Consumer Insight course that emphasizes the social web – i.e., communities, forums, chats, reviews and netnography-- as the source of qualitative data gathering. Previously Lauren was a visiting Professor at Duke University’s Fuqua School of Management, where she taught Integrated Marketing Communications. She also has extensive university guest-lecturing experience -- Howard University, Stanford University and The Medill School at Northwestern University.

Lauren is a member of the Word of Mouth Marketing Association (WOMMA) where she currently sits as a member of the Ethics Advisory Board. She is also a member of the American Marketing Association (AMA).

Ms. McCadney has a Bachelors of Business Administration from Howard University. She also holds an MBA from the J.L. Kellogg Graduate School of Management at Northwestern University.


Laura Tatten Laura Tatten
Senior Vice President, Marketing and Communications
Boys Town

Laura Tatten is the Senior Vice President, Marketing and Communications for Boys Town a nonprofit dedicated to strengthening struggling families so that they can stay together.

Laura is responsible for strategic marketing and planning, brand and reputation management. Strategies and tactics include all marketing promotions, media relations, employee communications, publications, all websites, social media and other electronic communications technology. The marketing and communications strategy is designed to maintain and improve Boys Town’s position as the leading child and family care service provider and to develop and maintain the global network of people who are supportive of the development of Boys Town mission. The strategies target donors, governmental bodies and representatives, referral sources and the general public.

Before joining Boys Town, Laura worked in the financial services industry before and held positions such as Vice President of Marketing for First Data Corporation and Assistant Vice President for Norwest Card Services.

Laura is also a member of the AMAF Nonprofit CMO Roundtable and a judge for the 2013 Nonprofit Marketer of the Year Award.


Jerome D. Williams, Immediate Past Chairperson
Professor and Research Director
Center for Urban Entrepreneurship and Economic Development
Rutgers University

Dr. Williams recently joined Rutgers University as a Professor and Research Director at the Center for Urban Entrepreneurship and Economic Development. Previously, Dr. Williams was a professor in the Department of Advertising at The University of Texas at Austin.  His research interests cover a number of areas in the consumer marketing and advertising domains, with particular emphasis on issues related to multicultural advertising and marketing.  He has testified in a number of court cases as an expert witness on consumer response to advertising strategies.  His research has appeared in numerous journals and books.  He is co-editor of a soon-to-be published book on diversity in advertising.

Dr. Williams has been interviewed on numerous occasions by the national media, including CNN, Good Morning America, New York Times, Wall Street Journal, Black Entertainment Television, etc., for his views on multicultural marketing, especially on topics dealing with target marketing and consumer racial profiling.  Dr. Williams has been a visiting professors at leading universities in countries around the globe, including Singapore, Hong Kong, New Zealand, and Jamaica.  In addition to his board work with the American Marketing Association Foundation, he also sits on the Executive Board of the Society for Consumer Psychology.  Dr. Williams is married, has five children, and is an avid runner.  Over the years he has completed over 20 marathons, trying to re-capture the youthful vitality he once had as captain of the track and cross country teams at the University of Pennsylvania where he set numerous records and trained in a research program sponsored by the U.S. Olympic Committee for the 1968 Olympic Games.

Dr. Williams received his Ph.D. from the University of Colorado (Business Administration/Marketing), his M.S. from Union College (Industrial Administration), and his B.A. from the University of Pennsylvania (English).




Kenneth Bernhardt
Regents Professor of Marketing and Assistant Dean Corporate Relations

Georgia State University Robinson College of Business

Ken Bernhardt is Regents Professor of Marketing Department and Assistant Dean for Corporate Relations at Georgia State University's Robinson College of Business.   Previously, he was Chairman of the Marketing Department from 1989 to 1993 and 2003-2005.  He has served as Consumer Research Advisor for the Federal Trade Commission, Visiting Professor of Business Administration at the Harvard Business School, and Visiting Research Professor at the Marketing Science Institute.   Ken is a Past Chair of the Board of the 45,000 member American Marketing Association and past President of the Association for Consumer Research.

Ken has co-authored two leading marketing textbooks and has won a number of outstanding teaching awards.  He serves on several corporate boards and his not for profit work includes serving on the Board of Directors and Executive Committee of Junior Achievement of Georgia and the Atlanta Convention and Visitors Bureau (where he chairs the Marketing Committee).  He is also a life member of the Board and Past Chair of the Board of the Alliance Theatre Company, and a member of the Board of Directors for the Metro Atlanta Arts & Culture Coalition, the Community Foundation of Atlanta, Georgia State University Foundation, the Harvard Business School Alumni Club of Atlanta, and is an emeritus member of the Board of Trustees of the American Marketing Association Foundation.

Ken has won the Alumni Distinguished Professor Award as the best professor in the GSU Robinson College of Business.  He has also received the university's first Exceptional Service Award given for outstanding service to the community, the Arts and Business Council's ABBY Award for volunteerism in the arts, the Atlanta Convention and Visitors Bureau President’s Award for his contributions to the marketing of Atlanta, and the American Marketing Association’s Lemburg Award for outstanding contributions to the marketing profession.  He has served as a consultant to a number of major companies including Chick-fil-A, UPS, BellSouth, IBM, Southern Mills, Snapper, Coca-Cola, CheckFree, Century 21, and Web MD.  Ken received his MBA from the Harvard Business School and his Ph.D. from the University of Michigan.


Stephen W. Brown
Edwin M. Carson Chair in Services Marketing
Professor of Marketing and Executive Director

Center for Services Leadership

W.P. Carey School of Business, Arizona State University

In his career as professor, researcher and founding director of the Center for Services Leadership in Arizona State University's W.P. Carey School of Business, Steve Brown has achieved international recognition for his work in services marketing and management, dealing with such issues as service quality, recovering from service failures and building services in product-dominated companies.  The field of services has enjoyed tremendous growth and recognition, thanks in part to Steve’s contributions, and its leaders acknowledge him as one of its instrumental founders and among its current thought leaders.

The Center for Services Leadership, created in 1986 behind Brown's vision and the support of the business community, is now considered the premier university location for research and education in services management and customer focus.  Intangibles magazine calls it "the Mecca" for those interested in services.  Over 40 leading companies are charter members of the Center, including Marriott, IBM and McKinsey & Company.

A prolific researcher and author, Steve has co-authored and co-edited 20 books and over 150 articles.  He is co-founder and co-chair of the International Quality in Services conferences held every other year in Sweden or North America, a past international president of the American Marketing Association and is a Winspear Visiting Scholar at the University of Victoria in Canada. He serves on the boards of directors of neoIT and The HSM Group and the advisory board of Vestor Partners.

Steve has earned numerous international and university-wide awards for distinguished contributions to his discipline and to the community such as American Marketing Association's prestigious Career Contributions to Services Marketing award and honorary doctorate degrees from the HANKEN School of Economics in Finland and recently from Karlstad University in Sweden. He has also been recognized by the Association for Service Management International as its Educator of the Year.

His students consistently rate Steve as one of their most inspiring professors, and he is sought after as a speaker for conferences around the world.


Barbara Everitt Bryant
Research Scientist
National Quality Research Center

Ross School of Business, University of Michigan

From 1993 to 2001 Dr. Bryant was managing director of the American Customer Satisfaction Index (ACSI), a cross-industry, national economic indicator, based on econometric modeling of survey data. She now serves as part-time consultant to this project. Bryant designed the survey methodology for ACSI, served as its administrator, and coordinated all report writing and liaison with funding sponsors. ACSI was launched in 1994 and currently measures customer satisfaction with 200 private sector companies, 70 customer segments of major federal agencies, two types of local government services and the U.S. Postal Service. Bryant lectures on customer satisfaction measurement, changing demographics of the nation, and is a marketing and survey consultant.

Appointed by President George H. W. Bush and confirmed by the Senate, Bryant was the first woman to be Director in 200 years of census taking for the Bureau of Census, U.S. Department of Commerce. She is the only woman to have ever directed a U.S. decennial census of population. During her tenure she oversaw the 1990 decennial census, 200 household and business surveys per year and the 1992 economic censuses. She was instrumental in moving the Census Bureau away from paper and pencil interviewing to computer-assisted survey information collection, and initiated research and activities to make major changes in census taking which were implemented for the 2000 census.

Dr. Bryant served as senior analyst to the vice president at Market Opinion Research, Detroit (now MORPACE international), in addition to serving as Senior Vice President her last 12 years with the company. While there she directed national research for three Presidential commissions: President Gerald Ford's Commission on Observance of International Women's Year (1975-77), President Jimmy Carter's Commission on World Hunger (1980) and President Ronald Reagan's Commission on Americans Outdoors (1986), as well as managing survey studies and consulting projects for media, transportation, education and health care organizations.


Michelle Elster
Vice President
Rabin Research

Ms. Elster is currently a Vice President at Rabin Research Company in Chicago. Her responsibilities include general management, new business development, and corporate communications.  The company’s clients represent blue chip organizations in both consumer and b2b industries such as packaged goods, financial, healthcare, foodservice, and new technologies.  She has been with Rabin Research since 1985. 

Before joining the research industry, she was in account management at Marsteller Advertising in Chicago.  While there, her duties included developing and executing strategic marketing communications programs, with ultimate budget responsibility for some of the agency’s clients -- including R.T. French, Oscar Mayer, Swiss Miss, and Stiffel lamps.

Michelle is currently serving as Chairperson of the Board for the American Marketing Association Foundation.  She recently served as Chairperson of the Board for the national American Marketing Association.  Starting in 1999, Ms. Elster began serving on the AMA board of directors and remains on the board today.  She is also a member of the U.S. Census Bureau’s Advisory Committee.

In 1992-93 Ms. Elster served as President of the Chicago Chapter of the AMA – the largest chapter in the country.  She also served as a Vice President of the marketing research and consumer marketing divisions of the Chicago Chapter.

Ms. Elster has a B.A. in advertising and an M.B.A. in marketing and international business.  Both degrees are from the University of Illinois, Urbana.


Calvin Hodock
New York University

Berkeley College

Calvin L. Hodock is the former Chairman of the Board of the American Marketing Association, the world’s largest professional marketing society. He created the prestigious AMA Edison Awards presented annually for innovation excellence. During a twelve-year period, he reviewed Edison submissions for over five thousand new product and services from America’s elite corporations. Some of this material, not available in the public domain, is used in his new book Why Smart Companies Do Dumb Things.

Hodock has appeared on CBS Evening News, CNN, CNBC and Bloomberg, numerous radio stations in local markets, and print media, including Wall Street Journal, New York Times, San Jose Mercury, Brandweek, Advertising Age, and Promo Magazine. Hodock is a nationally recognized authority on marketing and product innovation. His marketing credentials were earned at the Gillette Company, Bayer, and Johnson & Johnson in senior management positions. He was also a partner at Comart KLP, one of the country’s largest marketing service agencies at the time.

Hodock currently teaches marketing courses at New York University and Berkeley College. He consults with blue chip corporations on how to revitalize their innovation process. He is also a board member of NuVim, Inc. a start-up company.

Thomas C. Kinnear
Eugene Applebaum Professor of Entrepreneurial Studies; Executive Director of the Samuel Zell and Robert H. Lurie Institute for Entrepreneurial Studies
Ross School of Business, University of Michigan

Thomas C. Kinnear is Eugene Applebaum Professor of Entrepreneurial Studies, Executive Director of the Samuel Zell and Robert H. Lurie Institute for Entrepreneurial Studies, and Professor of Marketing at the University of Michigan Ross School of Business.  He was formally Senior Associate Dean of the Business School and former Vice President for Development and Executive Officer for the University.  He holds an undergraduate degree and an LLD (honoris causa) from Queen's University at Kingston, Ontario, an MBA from Harvard University, and a Ph.D. in Business Administration from the University of Michigan.

He has previously held a faculty appointment at the University of Western Ontario, and visiting appointments at Harvard University, Stanford University, and the European Management Institute (INSEAD) at Fontainebleau, France.  His teaching and research interests are in the areas of entrepreneurial studies, strategic marketing planning, marketing and public policy, and market-based management.  His research activity has resulted in publications in numerous scholarly journals including: the Journal of Marketing, the Journal of Marketing Research, the Journal of Consumer Research, the Journal of Public Policy and Marketing, and the Journal of Business Research.  He is former editor of the Journal of Marketing and former founding editor of the Journal of Public Policy and Marketing.  He is co-author of several books including: Principles of Marketing (Harper Collins), Marketing Research: An Applied Approach, (McGraw-Hill), Promotional Strategy (Pinnaflex Educational Resources, Inc.), and Cases in Marketing Management (Richard D. Irwin).

He is President and Chair of the Board of Directors of the Venture Michigan Corporation, a $200 million venture capital fund of funds.  He is also a Director of a number corporations and of the American Marketing Association, and former Chair of the Board of the American Marketing Association Foundation.  He has previously served as an Academic Trustee of the Marketing Science Institute.


Jagdish Sheth
Charles H. Kellstadt Professor of Marketing

Goizueta Business School, Emory University

Dr. Jagdish (Jag) N. Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School and the founder of the Center for Relationship Marketing (CRM) at Emory University.  Prior to his present position, he was at the University of Southern California (7 years) and the founder of the Center for Telecommunications Management (CTM); at the University of Illinois (15 years), and on the faculty of Columbia University (5 years), as well as the Massachusetts Institute of Technology (2 years).  Dr. Sheth is nationally and internationally known for his scholarly contribution in Marketing, Customer Satisfaction, Global Competition, and Strategic Thinking.

Professor Sheth has worked for numerous industries and companies in the United States, Europe and Asia, both as an Advisor and as a Seminar Leader.  His clients include AT&T, BellSouth, Cox Communications, Delta, Ernst & Young, Ford, GE, Lucent Technologies, Motorola, Nortel, Pillsbury, Sprint, Square D, 3M, Whirlpool and many more.  He has offered more than 5,000 presentations in at least twenty countries.

In 1989, Dr. Sheth was given the Outstanding Marketing Educator award by the Academy of Marketing Science.  In 1991 and again in 1999, he was given the Outstanding Educator Award by the Sales and Marketing Executives International (SMEI).  Dr. Sheth was also awarded the P.D. Converse Award for his outstanding contributions to theory in marketing in 1992 by the American Marketing Association.  In 1996, Dr. Sheth was selected as the Distinguished Fellow of the Academy of Marketing Science.  In 1997, Dr. Sheth was awarded the Distinguished Fellow award from the International Engineering Consortium.  Dr. Sheth is also a Fellow of the American Psychological Association (APA).

Dr. Sheth has published over 200 books and research papers.  In 1999, Dr. Sheth coauthored a textbook with Banwari Mittal, Customer Behavior: Consumer Behavior and Beyond.  In 2000, Dr. Sheth and Andew Sobel published a best seller, Clients for Life and in 2001, the book Value Space, coauthored with Banwari Mittal was published.  In 2002 Dr. Sheth and Dr. Rajendra Sisodia co-authored The Rule of Three: Surviving and Thriving in Competitive Markets, and in 2006 they co-authored Tectonic Shift: The Geoeconomic Realignment of Globalizing Markets.