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The American Marketing Association Foundation (AMAF) recognizes excellence in marketing through its numerous industry awards.  Honoring, communicating and celebating the achievements of marketing leaders and emerging talent helps advance the important work of marketing and its contributions to the business world and society.


Congratulations to the following award recipients:

S. Tamer Cavusgil Award:

G. Tomas M. Hult, S. Tamer Cavusgil, Seyda Deligonul, Tunga Kiyak and Katarina Lagerström. “What Drives Performance in Globally Focused Marketing Organizations? A Three-Country Study” (Journal of International Marketing: June 2007, Vol. 15 No. 2).

Paul E. Green Award:

Bart J. Bronnenberg, Sanjay K. Dhar and Jean-Pierre H. Dubé. “Consumer Packaged Goods in the United States: National Brands, Local Branding” (Journal of Marketing Research: February 2007, Vol. 44 No. 1).

Thomas C. Kinnear/Journal of Public Policy & Marketing Award:

Marvin E. Goldberg, Keith E. Niedermeier, Lori J. Bechtel and Gerald J. Gorn. “Heightening Adolescent Vigilance Toward Alcohol Advertising to Forestall Alcohol Use” (Journal of Public Policy & Marketing: Fall 2006, Vol. 25 No. 2).

Sheth Foundation/Journal of Marketing Award:

Richard L. Oliver. “Whence Consumer Loyalty” (Journal of Marketing: Special Issue 1999, Vol. 63).

Kenneth H. Wathne and Jan B. Heide. “Opportunism in Interfirm Relationships: Forms, Outcomes, and Solutions” (Journal of Marketing: October 2000, Vol. 64 No. 4).

Hans B. Thorelli Award:

C. Samuel Craig and Susan P. Douglas. "Configural Advantage in Global Markets" (Journal of International Marketing: March 2000, Vol. 8 No. 1).