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AMA Collegiate Chapter Community Service Grants

University of Eau Claire AMA
Salve Regina University AMA
Truman State University AMA
Texas State University AMA
Robert Morris University AMA

Carnegie Mellon University AMA
Lansing Community College AMA
Northwood University AMA
Pennsylvania State University AMA
Robert Morris University AMA
Salve Regina University AMA
University of Arkansas AMA
University of South Florida AMA
University of Wisconsin – Whitewater AMA
Utah State University AMA


Hofstra University AMA

Lansing Community College AMA

Northwood University AMA

Pennsylvania State University AMA

Rhode Island College AMA

Robert Morris University AMA

SUNY at Oneonta AMA

Texas State University – San Marcos AMA

University of Central Missouri AMA

University of Cincinnati AMA

University of Houston - Downtown AMA

University of Michigan - Dearborn AMA

University of Nevada, Las Vegas AMA

University of South Florida AMA

University of Tampa AMA

University of Wisconsin – Whitewater AMA

2006 - 2007

Carnegie Mellon University AMA is partnering with the Homeless Children’s Education Fund (HCEF) to assist the organization in gaining additional funds and materials to allocate towards helping homeless children in the Pittsburgh area to receive an equal opportunity in education.

Fisher College AMA is performing marketing services for Our Place, a Salvation Army center for homeless children in Cambridge, MA, through a direct mail campaign, media ads, and a public relations campaign. Fisher College hopes to generate awareness and raise additional funds for the important work being done at Our Place.

Hofstra University AMA is creating an advertorial to be placed in several Long Island, NY newspapers and Web sites to raise awareness and support for Toys of Hope, a nonprofit organization that provides, toys, books, clothing, and other items to children in need. Hofstra University AMA will also host an event for Toys of Hope entitled “Granting Hope to Needy New Yorkers.”

Loyola University New Orleans AMA is joining with Save Our Cemeteries, a nonprofit organization dedicated to preserving, protecting and promoting the historic cemeteries of New Orleans, to plan, promote, and organize their 2007 fundraising event.

Penn State University AMA (University Park) is partnering with Operation Smile, a nonprofit that treats children with facial deformities in over 20 countries. Penn State University AMA will plan, market, and host a fundraiser in which every $240 raised will allow another child to get much needed surgery.

Salve Regina University AMA is working with the Martin Luther King Jr. (MLK) Community Center in Newport Rhode Island to raise awareness about the Center throughout Newport and Newport County and increase support among the 20-30 year old demographic in that area.

Texas State University – San Marcos AMA is working with Bobcat Build, an organization that holds the largest community service event in San Marcos, to develop an integrated marketing communications plan that will increase awareness of and participation in the event.

University of Alabama in Huntsville AMA is using grant funds to increase the marketing efforts of their Project Classroom collaboration. Project Classroom is a non-profit collaborative effort to aid schools in need through an online gift registry for partnering schools in need.

University of Cincinnati AMA will create and execute a marketing plan for the 2007 American Cancer Society (ACS) Relay for Life event at the University of Cincinnati, which hopes to increase participation in the event and increase donations made to the ACS.

University of Dayton AMA is partnering with the American Cancer Society (ACS) to promote the first ever “Shaking down Cancer 2007” event. The University of Dayton AMA will develop an integrated marketing plan to promote the event and ask individuals to donate money for each handshake that participants are able to get in New York City.

University of South Carolina AMA will create a brand awareness strategy for the Small Business Development Center (SBDC) in Columbia, SC. The SBDC provides consultation and advice for small businesses and potential small business entrepreneurs.

University of South Florida AMA is partnering with All Sports Community Service, which offers first generation college-bound students and student athletes the opportunity to attend college or successfully pursue other career options with the assistance of mentors. University of South Florida AMA will conduct a marketing campaign to raise awareness of this program at the college level and among high school teachers and guidance counselors.

Utah State University AMA will partner with the Free Academy of Creative Expression (FACE) to market and enhance the Youth to College program event at Utah Sate University. This event gives students with high potential, who may be overlooked due to lower grades as a result of various life situations, the opportunity to receive college scholarships.

Youngstown State University AMA will conduct a marketing campaign for the American Cancer Society (ACS) Relay for Life event at Youngstown State University. The goal is to raise awareness or the walk and encourage individuals, clubs, and businesses to create a team and walk.


Bloomsburg University will design and implement local newspaper advertisements to support the Bloomsburg American Red Cross campaign to raise money for hurricane victims.

Carnegie Mellon University will present “Yappy Hour” benefiting the Animal Rescue League of Western Pennsylvania to help restore animal shelters in areas affected by this year’s devastating hurricanes.

Cleveland State University will create a marketing plan designed to raise awareness and recruit volunteers for “A Most Excellent Race” to benefit Achievement Centers for Children.

Kennesaw State University will help promote and recruit volunteers for the Anne Frank Exhibit which is currently located on the Kennesaw State University campus.

Missouri State University will help increase awareness and visibility of Missouri State University Habitat for Humanity through the development of a marketing plan.

Ohio University will develop a marketing plan for Passion Works Studio, a nonprofit organization that creates are opportunities for people with developmental disabilities.

Penn State University will help promote the first annual Penn State Student United Way Spaghetti Dinner with proceeds supporting hurricane relief efforts.

Texas State University – San Marcos will design a marketing plan to help promote Beaumont Habitat for Humanity’s “Operation Home Delivery” which is a program designed to rebuild homes that were destroyed during Hurricane Katrina.

University of Alabama – Huntsville will create a marketing plan to connect local donors with the Bay St. Louis Waveland School District in Mississippi to help replenish school supplies that were destroyed during Hurricane Katrina.

University of California – Berkeley will design, market and sell trendy t-shirts through the shirts4relief program to benefit American Red Cross Bay Area hurricane relief efforts. One hundred percent of the proceeds from the shirt sales will be donated to the American Red Cross.

University of Houston – Downtown will create a marketing plan designed to raise awareness and recruit volunteers for the American Cancer Society’s (ACS) Relay for Life.

University of South Florida will develop a marketing plan to increase awareness and recruit volunteers for The Children’s Home, a nonprofit organization that provides a safe haven for abused children.

University of Wisconsin – Whitewater will promote a benefit to raise money for the victims of Hurricane Katrina with proceeds benefiting the American Red Cross.

Utah State University will develop a marketing plan to help raise awareness of Habitat for Humanity, Logan Chapter.

Washington State University will create a marketing plan to broaden the distribution of Athena Partners Bottled Water, a nonprofit organization that sells bottled water to raise money for women’s cancer research.


University of South Florida will promote awareness of domestic and dating violence, specifically targeting college students, and will also promote the 211 information hotline service. The chapter will specifically work with The Spring, a local domestic violence shelter.

University of Wisconsin will aid the Salvation Army by promoting a benefit concert with proceeds going to the local nonprofit.

Florida A & M will promote a “Hoops for Heart” basketball tournament to support the American Heart Association and promote awareness of heart disease in the local community.

Ithaca College will design marketing materials for the Women’s Opportunity Center, an organization that helps women overcome obstacles to gain employment.

Liberty University, through on-campus marketing, will promote participation in Relay for Life, an American Cancer Society marathon that increases public awareness and raises money for cancer research.

Penn State University will support their local Habitat for Humanity by providing marketing help for a fundraising dinner to aid the nonprofit.

Salve Regina University will increase awareness of the Newport Community School in Newport, Rhode Island, and promote the school’s after-school programs.

Milliken University will implement a marketing plan, including website design, to aid in the collection of food to benefit three local charities – Northeast Community Fund, Catholic Charities, and the Salvation Army.

Lansing Community College will provide marketing assistance for a fundraiser to benefit the local Youth Development Corporation, a nonprofit which provides mentoring for middle school students and job enrollment services for 16 – 21 year olds.

Carroll College will promote awareness of the Waukesha (Wisconsin) Teen Center and their programs, with a target audience of students, parents, and area businesses.

Salisbury University will promote awareness of Kids of Honor, a local nonprofit helping “at-risk” children in the community.

University of Arizona will design and compile the annual report for World Care, an international nonprofit, as its primary marketing and fundraising tool to promote awareness and community contributions to this organization.

Marquette University will implement a marketing plan, including website design, to help the Urban Ecology Center secure corporate sponsors and individual volunteers and donors from those businesses.


Buffalo State will implement an advertising program to recruit volunteer staff and generate financial contributions to Friends of Night People, as well as raise awareness of hunger and poverty issues in the Western New York area.

Lansing Community College will increase awareness and support for the March of Dimes by raising sponsorships from local businesses for WalkAmerica.

Millikin University will plan, promote and conduct Food Fight '04, an event that raises food donations for Catholic Charities, the Salvation Army and the Northeast Community Fund.

New Mexico State University, in a strategic partnership with United Way of Southwest New Mexico, will increase local nonprofit organizations' recognition and registration with the United Way's Volunteer Center, and increase the number of volunteers who use the center to find volunteer work in southern New Mexico.

Northeastern University, through on-campus marketing, will promote participation in the Relay for Life, an American Cancer Society marathon that increases public awareness and raises money for breast cancer research.

Robert Morris University
will develop a marketing plan and deisng and sell Christmas cards to assist The Wagner Family Charities, which runs a small child care center serving "at-risk" children, with its Holiday Campaign.

Tennessee Technological University will develop a comprehensive marketing plan for the Putnam County Habitat for Humanity to enhance effectiveness of the organization's advertising, promotional efforts and public relations.

University of Central Florida will create a new program called Carry-on's from Cupid that will supply foster children under the care of the Department of Children and Families with suitcases or duffle bags.

University of Houston - Downtown will implement a marketing and promotional program to develop awareness of, and donations to a new thrift store run by the Fort Bend Women's Center.

University of Wisconsin - Whitewater will create and implement a marketing plan to promote a benefit concert and raffle that raises awareness and money for the local American Red Cross chapter.


Bridgewater State College, collaborating with Rosie’s Place (helping poor and homeless women seek opportunities and find security in their lives), will prepare a business etiquette dinner, including a resume workshop and discussion on successful strategies for entering the job market.

Kennesaw State University, working with Good Mews Animal Foundation (finding homes for otherwise unwanted cats and kittens), will develop a marketing plan that will help increase awareness about the Foundation through website enhancement, pamphlets and advertising.

Millikin University, partnering with the Salvation Army, Northeast Community Fund and Catholic Charities Community Services, will implement ‘Food Fight 2003,’ providing non-perishable foods to area residents in need and raise awareness about poverty in the community.

Penn State will create a publicity plan with Tri-County Habitat for Humanity to help raise funds for a home they are building for a local family in need.

Seneca College will assist Kids Can Free the Children with marketing efforts within the Chinese community of Toronto in support of their philanthropic activities in China.

Tennessee Technological University will assist the Putnam County Animal Shelter with advertising, promotion and public relations to increase community awareness, donations and volunteerism.

University of Arizona is partnering with the Boys and Girls Club of Tucson
to increase club membership by revitalizing its marketing strategy.

University of Illinois at Chicago will develop a marketing plan for the Cathedral Shelter of Chicago (a non-denominational shelter that caters to individuals and families in need) to expand the shelter’s services and increase its name recognition within the community.

University of Whitewater-Wisconsin
is supporting the marketing efforts of the Epilepsy Foundation of South Central Wisconsin’s charity raffle/benefit concert, to generate funds to strengthen its programs in the community.

William Jewell College
, working with Junior Achievement of Middle America and Liberty Public School District, will recruit student/community volunteers to serve as training consultants to K-5 students in the school district.


Bloomsburg University worked closely with Allied Services, a nonprofit government agency that offers housing for low-income citizens, 55 years or older with handicaps, to generate awareness about the program.

Bridgewater State College collaborated with Father Bill’s Place, a full service shelter for homeless adults, to prepare and serve a meal for the more than 90 homeless individuals and to promote the services of the shelter to the community.

Colorado State University h osted a year-end field day for Washington Elementary School, whose physical education programming was omitted due to a lack of funding, to strengthen the community by promoting education.

Kennesaw State University hosted a Skin Cancer Awareness week on campus educating students and the surrounding community on the danger, detection and prevention of the disease, and will offer free skin cancer screenings.

North Carolina State A&T University developed a marketing campaign to raise awareness and interest in Peeler Open Elementary School to help it reach and maintain full enrollment. Plans include development of a website and a children’s radio program showcasing Peeler’s students.

Oakland University partnered with both The Boys & Girls Club and AmeriCorps at special holiday gatherings and events, including Make A Difference Day, to inspire and enable young people to realize their full potential.

Ohio University worked with ATCO, a work-training center for adults with developmental disabilities, to develop a marketing plan to spread the word about its job placement division, Personnel Plus.

Penn State partnered with Tri-County Habitat for Humanity to help raise funds to publicize a home they are building for a local family in need.

Truman State University worked with Hospice 2000, a nonprofit company that provides care and comfort for terminally ill patients and their families, to educate the community about the alternatives to terminal care.

University of Central Florida worked with the National Kidney Foundation (NFK) of Florida to reposition the NKF Kidney Cars program as Florida’s leading car donation choice, in order to raise money for research and patient services to help the 16,000 people suffering from kidney disease in Florida.

Winthrop University worked with the Juvenile Diabetes Association (JDA) to increase awareness of juvenile diabetes and to educate the public about the disease.


Bridgewater State College implemented a computer literacy program at the Bridgewater Public Library for library patrons and staff to learn the webcat program, a new online marketing tool used to access information. The Chapter partnered with Brockton Hospital to promote the "Reach Out and Read" program that focuses on early literacy and improving language development skills as part of regular pediatric care.

Kennesaw State University has a high interest in skin cancer awareness. Through its marketing efforts it educated the public and helped raise awareness of a dangerous but preventable disease. In carrying out the community service project KMA partnered with the American Cancer Society (ACS). In doing so they worked together to provide the community with information regarding skin cancer and raised money for the cause.

Northwood University held a benefit concert at Northwood University in conjunction with Midland Community Cancer Services (MCCS).  The mission of the project was to generate funds for MCCS with the goal of increasing public awareness toward the benefits of having such an organization in the community. The event provided entertainment for the citizens of Midland and educated them about the trials associated with cancer and relayed stories of cancer survivors.

Oakland University partnered with St. Patrick Center of Detroit, Michigan. Every year, thousands of people come together at the St. Patrick Center Festival to have a good time and help support the center. The organization raised as much money as possible so it could continue to stay open and feed the community.

Penn State partnered with Tri-County Habitat for Humanity. The goal was to help Habitat raise money, in order to build a new house for a local Centre County family in need. They sponsored a HouseWalk in April, 2001. By partnering with Tri-County Habitat for Humanity, PSMA used its knowledge of marketing techniques, as well as multiple corporate contacts, to aid in raising awareness of the local Habitat chapter, the necessary funding, and hope to those families in desperate need of a decent place to make their home. PSMA worked to intensify the current marketing approach of Habitat by making resources, such as our solid corporate contacts, available to them for the community’s benefit.

Salisbury State University partnered with the Wicomico County Public Library to host a Birthday Party and begin a tradition of an annual celebration to collect donations.  The project focused on raising reading awareness and celebrating education.

Simon Fraser University developed a membership recruitment program for Junior League of Greater Vancouver (JLGV) that resulted in increased voluntarism in the community, thereby improving the community through the effective action and leadership of trained volunteers.

SUNY College at Oneonta agreed to construct a marketing plan for the United Way of Delaware and Otsego Counties, Inc. In preparing the plan, marketing research was conducted including the following:

Focus groups (exploratory discussions with the local community)
Questionnaire (a more formal descriptive study of the local community)
Search of secondary information sources (explored image-building efforts of other, similar nonprofit organizations).
Based on this marketing research, the plan suggested possible segmentation and targeting strategies as well as advertising, promotional, and publicity strategies.
Mission: The local chapter of the United Way wanted to increase year-round visibility and awareness. An image-building program helped the organization to establish itself as not just once-a-year fund-raising body but a full-time community-building one as well.

Tennessee Technological University assisted the marketing efforts of the American Red Cross with their blood drive.  The Tennessee Tech Marketing Club developed and implemented a marketing research study and a marketing plan for the American Red Cross that:

Increased the number of pints of blood donation.
Identified the pluses and minuses in donors about participating.
Improved the education of potential donors in the community about donation.
Increased the community’s awareness of the critical need satisfied by the Red Cross Blood Donation Drives.

University of Iowa worked with the Ronald McDonald House. It proposed a strong marketing plan, using creativity, to increase fundraising money. By having a Mock Ad Agency, non-profit organizations in the area looked to the chapter for marketing advice.

University of Nevada, Las Vegas partnered with the American Red Cross Southern Nevada Chapter as a community service partner. The Southern Nevada Red Cross tried to rejuvenate a marketing campaign to raise awareness about their organization, so they had to find out their position within the community. The University of Neveda AMA's mission was to survey a useable cross section of the Las Vegas population through the use of direct mailings in order to help the Southern Nevada Red Cross accomplish their goals.

University of Wisconsin-Whitewater teamed up with Big Brothers Big Sisters of Rock, Walworth and Jefferson counties. They designed a brochure, distributed this brochure to all the student organizations on campus along with area businesses and churches. After that they sent out a letter to the same people that got the brochure, explaining the bowl-a-thon and how important the fundraiser was. Also, they attached a registration form for the bowl-a-thon. Funding generated from this project was for the cost of printing and distributing the brochures as well as for purchasing incentive prizes.