Paul E. Green Award

Recipients

2008

Bart J. Bronnenberg

Sanjay K. Dhar

Jean-Pierre H. Dubé

Article: "Consumer Packaged Goods in the United States: National Brands, Local Branding," February 2007.

2007

Florian Zettelmeyer

Fiona Scott Morton

Jorge Silva-Risso

Article: "How the Internet Lowers Prices: Evidence from Matched Survey and Automobile Transaction Data," May 2006.

2006
Peter S. Fader
Bruce G.S. Hardie
Ka Lok Lee
Article: "RFM and CLV: Using Iso-Value Curves for Customer Base Analysis," November 2005.

2005
Sunil Gupta
Donald R. Lehmann
Jennifer Ames Stuart
Article: "Valuing Customers," February 2004.

2004
Dick R. Wittink
Harald van Heerde
Sachin Gupta
Article: "Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only 33% Is," November 2003.

Asim Ansari
Carl F. Mela
Article: "E-Customization," May 2003.

2003
Bart J. Bronnenberg
Catarina Sismeiro
Article: "Using Multimarket Data to Predict Brand Performance in Markets for Which No or Poor Data Exist", February 2002.

2002
William R. Dillon
Amna Kirmani
Thomas J. Madden
Soumen Mukherjee
Article: “Understanding What’s in a Brand Rating: A Model for Assessing Brand and Attribute Effects and Their Relationship to Brand Equity”, November 2001.

2001
Carrie M. Heilman
Douglas Bowman
Gordon P. Wright
Article: “The Evolution of Brand Preferences and Choice Behaviors of Consumers New to a Market”, May 2000.

2000
Marnik Dekimpe
Dominique Hanssens
Article: “Sustained Spending and Persistent Response: A New look at Long-Term Marketing Profitability," November 1999.

1999
Gregory S. Carpenter
Venkatesh Shankar
Lakshman
Krishnamurthi
Article: "Late Mover Advantage: How Innovative Late Entrants Outsell Pioneers," February 1998.

1998
Carl F. Mela
Sunil Gupta
Donald R. Lehmann
Article: "The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice," May 1997.

1997
Peter S. Fader
Bruce G. S. Hardie
Article: "Modeling Consumer Choice Among SKUs", November 1996.

1996
Leonard M. Lodish
Magid Abraham
Stuart Kalmenson
Jeanne Livelsberger
Beth Lubetkin
Bruce Richardson
Mary Ellen Stevens
Article: "How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments”, May 1996.