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David K. Hardin Memorial Award

Recipients

2015
Edward F. McQuarrie, Shelby H. McIntyre
Article:"What Can You Project from Small Sample Qualitative Research?"
Marketing Insights, Narch/April 2014

2014
Jesse Harriott
Article: "7 Pillars for Successful Analytics Implementation"
Marketing Insights, Spring 2013

2013
Paul McDonald, Matt Mohebbi, Brett Slatkin
Article: "The New Online Era of Consumer Surveys: Bucking tradition, Google Introduces its 'three-legged stool' Internet survey model"
Marketing Research, Fall 2012

2012
Annie Pettit
Article: “The Promises and Pitfalls of SMR: Prevailing discussions and the naked truth”
Marketing Research, Fall 2011

2011
Pieter Sheth-Voss and Ismael E. Carreras
Article: "How Informative Is Your Segmentation? A simple new metric yields surprising results"
Marketing Research, Winter 2010

2010
Nigel Hollis
Article: "Rethinking Globalization"
Marketing Research, Spring 2009

2009
Philip Rosenzweig
Article: "Ouch! Common Errors in Marketing Research - and how to Fix Them"
Marketing Research, Fall 2008

2008
David G. Bakken
Article: "Visualize It: Agent-based simulations may help you make better marketing decisions"
Marketing Research, Winter 2007

2007

Peter S. Fader
Bruce G.S. Hardie
Ka Lok Lee

Article: "More Than Meets the Eye"

Marketing Research, Summer 2006

2006

Bill Etter

Article: "Loyalty Leverage"

2005
Steve Cohen
Bryan Orme
Article: "What's Your Preference?"

2004
John W. Huppertz
Article: "Passion vs. Dispassion"

2003
David W. Lyon
Article: "The Price Is Right (or Is It?)"

2002
Thomas W. Miller
Article: "Can We Trust the Data of Online Research?"

2001
Marco Vriens
Frenkel Ter Hofstede
Article: “Linking Attributes, Benefits, and Customer Values”

2000
V. Srinivasan
Peter de MaCarty
Article: Predictive Validation of Multi-Attribute Choice Models”

1999
Peter deMacarty
V. Seenu Srinivasan

1998
Diane Schmalansee
A. Dawn Lesh