David K. Hardin Memorial Award
Edward F. McQuarrie, Shelby H. McIntyre
Article:"What Can You Project from Small Sample Qualitative Research?"
Marketing Insights, Narch/April 2014
Article: "7 Pillars for Successful Analytics Implementation"
Marketing Insights, Spring 2013
Paul McDonald, Matt Mohebbi, Brett Slatkin
Article: "The New Online Era of Consumer Surveys: Bucking tradition, Google Introduces its 'three-legged stool' Internet survey model"
Marketing Research, Fall 2012
Article: “The Promises and Pitfalls of SMR: Prevailing discussions and the naked truth”
Marketing Research, Fall 2011
Pieter Sheth-Voss and Ismael E. Carreras
Article: "How Informative Is Your Segmentation? A simple new metric yields surprising results"
Marketing Research, Winter 2010
Article: "Rethinking Globalization"
Marketing Research, Spring 2009
Article: "Ouch! Common Errors in Marketing Research - and how to Fix Them"
Marketing Research, Fall 2008
David G. Bakken
Article: "Visualize It: Agent-based simulations may help you make better marketing decisions"
Marketing Research, Winter 2007
Peter S. Fader
Bruce G.S. Hardie
Ka Lok Lee
Article: "More Than Meets the Eye"
Marketing Research, Summer 2006
Article: "Loyalty Leverage"
Article: "What's Your Preference?"
John W. Huppertz
Article: "Passion vs. Dispassion"
David W. Lyon
Article: "The Price Is Right (or Is It?)"
Thomas W. Miller
Article: "Can We Trust the Data of Online Research?"
Frenkel Ter Hofstede
Article: “Linking Attributes, Benefits, and Customer Values”
Peter de MaCarty
Article: Predictive Validation of Multi-Attribute Choice Models”
V. Seenu Srinivasan
A. Dawn Lesh