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Robert J. Lavidge Nonprofit Marketing Research Scholarships

Bob Lavidge’s many friends and colleagues chose to honor his 50 years of extraordinary service and contributions to the marketing profession by creating the American Marketing Association Foundation’s (AMAF) Robert J. Lavidge Endowment. Established in 1999, this endowment provides scholarships for marketing professionals working in the nonprofit sector to further their marketing research related education.

In 1966-67, Lavidge served as President of the American Marketing Association (AMA), and from 1992 to 1999 as the founding chair of the AMAF.  Bob is honored for both his academic and practitioner contributions to the profession.  He is the only recipient of both of the major awards for recognizing leadership and outstanding contributions to the field of marketing research; AMA's Parlin Award and the Naples Award of the Advertising Research Foundation.

Nonprofit marketing professionals with an interest in furthering their marketing research education are eligible to receive these scholarships to use at AMAF approved marketing research-related conferences (tuition and fees are waived at AMA Marketing Research Conferences), classes at a college or university (not part of a degree program), or tutorials on specific research methods. Scholarships (up to $1,000) cover the cost of the event registration and travel expenses (airfare, taxi, and hotel).  

Those individuals awarded scholarships will demonstrate how their participation in a marketing research educational program will both enhance their own career opportunities and benefit their nonprofit employer organizations.

Recipients - Lavidge Marketing Research Scholarship