Nonprofit Marketer of the Year Award
The AMA/AMAF Nonprofit Marketer of the Year Award honors extraordinary leadership and achievement in the field of nonprofit marketing.
Nominees must be currently employed at a nonprofit organization with an active 501(c) category tax status and their current responsibilities must focus on the branding, marketing, and communications aspects of a nonprofit organization. All nominees will be considered regardless of organization size and budget, as some of the best nonprofit marketing is exhibited by those with the fewest resources. The recipient of the 2017 AMA/AMAF Nonprofit Marketer of the Year Award must be available to receive the award in person at the 2017 AMA Nonprofit Marketing Conference (held July 10 - 12, 2017) in Washington D.C, as well as lead a separate conference session following the awards presentation on July 11, 2017.
A national “Call for Nominations” will be widely circulated in Winter 2016. All nominees will receive notification of their nomination and will be require to complete and submit a candidate profile form for further consideration that provides additional information on the candidate’s experience in the following categories:
Vision and leadership, such as:
- How the candidate’s work has helped advance or transform the field of nonprofit marketing,
- How the candidate’s work has helped transform their organization,
- Thought leadership in the form of speaking and writing on nonprofit marketing,
- Recognition by others in the field.
Strategy, such as:
- Breakthroughs and advances in organizing and planning in the context of nonprofit organizations,
- Development of unique methodologies,
- Effective collaboration inside the organization, and with outside partners,
- Creative approaches to marketing problem solving and communications.
Results, such as:
- Employment of effective methods of measurement,
- Achievement of the organization’s goals, both immediate and over time.
Traditionally, a six judge panel consisting of members of the 2017 AMA Nonprofit Marketing Conference Committee, at least one AMAF Committee member, and at least one past award recipient evaluate the entries. The AMAF reserves the right to appoint judges outside of these categories as it sees fit in order to maintain a representative judging committee in terms of marketing expertise and function. All judges will be leaders and experts in the field of nonprofit marketing with careers as nonprofit marketing academics, consultants, and practitioners.
The recipient of the 2017 AMA/AMAF Nonprofit Marketer of the Year Award will receive:
- One year paid membership to the AMA
- Complimentary registration to the 2017 AMA Nonprofit Marketing Conference and a travel grant of up to $1,000 (expenses covered by grant are airfare/train/or car mileage to conference, hotel, and taxi/car service to/from airport - original receipts must be provided for reimbursement)
- Recognition, an award presentation, and a reserved conference session at the 2017 AMA Nonprofit Marketing Conference
2016 Recipient - Nicole Dorrler
Past Nonprofit Marketer of the Year Recipients