AMA/AMAF Nonprofit Marketer of the Year Award

2008 Nominees (click here to see the list of 2008 nominees)

The American Marketing Association (AMA) and the American Marketing Association Foundation (AMAF), along with presenting sponsor The Nonprofit Times, announce the inaugural call for nominations for the 2008 AMA/AMAF Nonprofit Marketer of the Year Award. The award honors a nonprofit marketing professional’s leadership and achievements in the field of nonprofit marketing.

Eligibility

Nominees must be currently employed at a nonprofit organization with an active 501(c) category tax status and their current responsibilities must focus on the branding, marketing, and communications aspects of nonprofit organizations. The recipient of the 2008 AMA/AMAF Nonprofit Marketer of the Year Award must be available to receive the award in person on July 15 at the 2008 AMA Nonprofit Marketing Conference (held July 14 -16, 2008) at the Mandarin Oriental Hotel in Washington, D.C.

Application Process

A national “Call for Nominations” will be widely circulated in March, 2008. Nominees will receive notice of their nomination and will be required to complete and submit an acceptance form that provides additional information on the candidate’s experience in the following categories:

Vision and leadership, such as:

• How the candidate’s work has helped advance or transform the field of nonprofit marketing
  
• How the candidate’s work has helped transform their organization
  
• Thought leadership in the form of speaking and writing on nonprofit marketing
  
• Recognition by others in the field

Strategy, such as:

• Breakthroughs and advances in organizing and planning in the context of nonprofit organizations
  
• Development of unique methodologies
  
• Effective collaboration inside the organization, and with outside partners
  
• Creative approaches to marketing problem solving, communications

Results, such as:

• Employment of effective methods of measurement
  
• Achievement of the organization’s goals, both immediate and over time

Entry Deadline

The nomination deadline for the AMA/AMAF Nonprofit Marketer of the Year is April 18, 2008. Candidate profile forms are due by May 18, 2008.

Judging Process

A six judge panel, consisting of members of the 2008 AMA Nonprofit Marketing Conference Committee and Advisory Council, at least one AMAF Board member, and a representative from The Nonprofit Times will evaluate entries and select one recipient from a field of three to five finalists. All judges will be leaders and experts in the field of nonprofit marketing with careers as nonprofit marketing practitioners, consultants and academics.

Benefits

The recipient of the 2008 AMA/AMAF Nonprofit Marketer of the year will receive:

• One year paid membership to the AMA
  
• Complimentary registration to the 2008 AMA Nonprofit Marketing Conference (held July 14 - 16, 2008), with the following expenses paid: airfare, hotel, taxi/car service, and food per diem
  
• $1,000 donation to the recipient’s nonprofit organization of choice
  
• Award
  
• Recognition at a plenary session of the 2008 AMA Nonprofit Marketing Conference (Tuesday July 15, 12:15 pm ET) and at a cocktail party (Tuesday July 15, 5:15 pm – 6:45 pm ET) in their honor, and complimentary registration to these events for a guest
  
• Local, and business trade publicity

Presenting Sponsor: