Nonprofit Marketer of the Year Award

(nominations are due June 30, 2010)

2009 Winners Press Release (.pdf)

2009 Nominees (click here to see the list of 2009 nominees)

The American Marketing Association (AMA) and the American Marketing Association Foundation (AMAF), along with presenting sponsor The Nonprofit Times, announce the call for nominations for the 2010 AMA/AMAF Nonprofit Marketer of the Year Award. The AMA/AMAF Nonprofit Marketer of the Year Award honors extraordinary leadership and achievement in the field of nonprofit marketing.

2010 Eligibility
Nominees must be currently employed at a nonprofit organization with an active 501(c) category tax status and their current responsibilities must focus on the branding, marketing, and communications aspects of a nonprofit organization. All nominees will be considered regardless of organization size and budget, as some of the best nonprofit marketing is exhibited by those with the fewest resources. The recipient of the 2010 AMA/AMAF Nonprofit Marketer of the Year Award must be available to receive the award in person on October 12 at the 2010 AMA Nonprofit Marketing Conference (held October 11 -13, 2010) at the Swissotel in Chicago, IL.

2010 Application Process
A national “Call for Nominations” will be widely circulated in May, 2010. All nominees will receive notification of their nomination and will be required to complete and submit a candidate profile form for further consideration that provides additional information on the candidate’s experience in the following categories:

Vision and leadership, such as:

• How the candidate’s work has helped advance or transform the field of nonprofit marketing,
  
• How the candidate’s work has helped transform their organization,
  
• Thought leadership in the form of speaking and writing on nonprofit marketing,
  
• Recognition by others in the field.

Strategy, such as:

• Breakthroughs and advances in organizing and planning in the context of nonprofit organizations,
  
• Development of unique methodologies,
  
• Effective collaboration inside the organization, and with outside partners,
  
• Creative approaches to marketing problem solving and communications.

Results, such as:

• Employment of effective methods of measurement,
  
• Achievement of the organization’s goals, both immediate and over time.

2010 Entry Deadline
The nomination deadline for the AMA/AMAF Nonprofit Marketer of the Year is June 30, 2010. Candidate profile forms are due by July 30, 2010.

Judging Process
Traditionally, a six judge panel consisting of members of the 2010 AMA Nonprofit Marketing Conference Committee, at least one AMAF Board member, at least one past award recipient, and a representative from The Nonprofit Times will evaluate the entries. The AMAF reserves the right to appoint judges outside of these categories as it sees fit in order to maintain a representative judging committee in terms of marketing expertise and function. All judges will be leaders and experts in the field of nonprofit marketing with careers as nonprofit marketing academics, consultants, and practitioners.

Benefits
The recipient of the 2010 AMA/AMAF Nonprofit Marketer of the Year Award will receive:

• One year paid membership to the AMA;
• Complimentary registration to the 2010 AMA Nonprofit Marketing Conference (held October 11 - 13, 2010; Chicago, IL), with the following expenses paid: airfare, hotel, and taxi/car service;
• Recognition and award presentation at the October 12 Award Luncheon held at the 2010 AMA Nonprofit Marketing Conference;
• Recognition in the 2010 AMA Nonprofit Marketing Conference program materials;
• National, hometown, and business trade publicity.
  

Presenting Sponsor: