FOR IMMEDIATE RELEASE:

Date: April 25, 2007

Contact: Lisa L. Chernick
             Executive Director
             American Marketing Association Foundation (AMAF)
             (312) 542-9073
             lchernick@ama.org

AMERICAN MARKETING ASSOCIATION FOUNDATION (AMAF) ANNOUNCES OFFICER AND NEW BOARD MEMBER APPOINTMENTS

CHICAGO, ILLINOIS---The American Marketing Association Foundation (AMAF) has appointed three prominent individuals to its 13-member board of trustees and elected three existing members to officer roles; including chairman of the board.

The AMAF mission is to be the essential resource to nonprofit organizations, helping them achieve greater success through effective marketing. As the nonprofit philanthropic arm of the American Marketing Association (AMA), the Foundation achieves this goal through education and training initiatives, scholarships, research, online and electronic resources. AMAF works in partnership and other strategic collaboration with the AMA, AMA Chapters, marketing practitioners and academics, national and international nonprofit organizations, as well as community agencies. The Foundation also champions and supports excellence and diversity in the marketing industry.

AMAF Chairman, Michelle Elster, Vice President, Rabin Research and past Chairman, AMA, announced the appointments, who collectively bring the Foundation a wealth of expertise and leadership in academia, public and private sectors. The appointments include:

New Board Members:

Alan Andreasen
Professor of Marketing at the McDonough School of Business
Georgetown University

Professor Andreasen has been a faculty member at U.C.L.A., the University of Illinois, the University of Connecticut, and the State University of New York at Buffalo. Dr. Andreasen holds Ph.D. and M.S. degrees from Columbia University and an Honors B.A. from the University of Western Ontario in Canada.

Dr. Andreasen is a specialist in consumer behavior and a world leader in the application of marketing to nonprofit organizations, social marketing, and the market problems of disadvantaged consumers. He is the author or editor of sixteen books and numerous monographs. His most recent books are: Social Marketing in the 21st Century (Sage Publications 2005), Marketing Research That Won’t Break the Bank (Jossey-Bass 2003), Strategic Marketing in Nonprofit Organizations (6th ed.) coauthored with Philip Kotler of Northwestern University (Prentice-Hall 2003), Ethics in Social Marketing (Georgetown University Press 2001) and Marketing Social Change(Jossey Bass, 1995).

He has also published over 100 articles and conference papers on a variety of topics including strategic planning, marketing decision-making, consumer behavior, marketing in nonprofit organizations, consumer satisfaction, marketing regulation, social marketing, and marketing research. He is a member of several academic and professional associations and serves on the Board of Reviewers of the Journal of Consumer Research, the Journal of Consumer Policy, Social Marketing Quarterly, and the Journal of Public Policy & Marketing. He is Past President of the Association for Consumer Research.

Dr. Andreasen is an internationally known educator and marketing consultant. He has advised, carried out research, and conducted executive seminars for a widely diversified set of nonprofit and private sector organizations and several government agencies. Among the nonprofit organizations with whom he has worked are: the World Bank, American Cancer Society, AARP, the U.S. Agency for International Development, Centers for Disease Control and Prevention, American Red Cross, United Way of America, Boys and Girls Clubs of America, National Endowment for the Arts, National Cancer Institute, PBS, the American Farmland Trust, American Forestry Association, and public health programs in Egypt, Thailand, Colombia, Jamaica, Mexico, Indonesia and Bangladesh. He has also worked with for-profit organizations such as KitchenAid, Pepsi-Cola, and the Aspen Highlands Ski Corporation.

Catherine McCullough
Chief Financial Officer
American Marketing Association (AMA)

Catherine joined the American Marketing Association (AMA) in April 2000 and is currently its Chief Financial Officer. Her responsibilities include overseeing and directing all aspects of the financial management of the AMA including financial reporting and analysis, budgeting, cash management, and banking relationships. In addition, Catherine is a member of the AMA Financial Committee.

Prior to joining the AMA, Catherine worked as a Controller for 3Com, and as the Director of Financial Operations for a Chicago bankruptcy trustee.

Catherine has a B.S. in mathematics from Purdue University, a Masters in Management from the Kellogg Graduate School of Business, and is a Certified Public Accountant.

Ric Sweeney
Marketing Program Director and Field Services Instructor
University of Cincinnati

Ric Sweeney previously served as Director of Marketing for Cincinnati Children’s Hospital Medical Center, one of the nation’s top ten pediatric hospitals. He has also worked in a variety of other marketing disciplines, including internet marketing, product development, advertising, sales tracking, market research and direct marketing.

Sweeney is the Past-President of the Cincinnati Chapter of the AMA, serving as President in 2001-02 during which his chapter was awarded with “Signature Chapter” status and has served for five years on the AMA’s Professional Chapters Council (PCC) and served as PCC President in 2005-2006. He is also a member of the AMA’s Finance Committee and a member of the AMA’s Governance Sub Committee.

He received his B.A. in English, Communications and Philosophy from Mount Saint Mary’s University and his M.B.A. in Marketing from Xavier University. He is also involved with the Cincinnati Fine Arts Fund and is the chair of the Arts Resource Committee for the development of marketing programs assisting non-profit arts organizations in the Cincinnati region.

Officer appointments include:

Chairman of the Board

Tom Abrahamson
Managing Director & Principal
Lipman Hearne

Tom Abrahamson is known for innovation in nonprofit marketing. He brings more than 25 years of success and leadership in the field to Lipman Hearne. At Lipman Hearne, Tom has served more than 100 organizations, including foundations and community-based agencies, global membership-based organizations, small and mid-sized private colleges, and large multi-campus public universities.

As a college administrator, Tom was instrumental in repositioning two major universities, both of which became recognized as #1 in their categories by U.S. News & World Report. Prior to joining Lipman Hearne he served as Associate Vice President for Enrollment Management and Dean of Admissions at DePaul University in Chicago.

Tom has served numerous institutions, including Amherst College, University of Chicago, University of Cincinnati, University of Illinois at Urbana-Champaign, University of Michigan, University of Missouri, Columbia, University of Pennsylvania, University of Southern California, The College Board, National Association of Secondary School Principals, the Robert Wood Johnson Foundation and Lions Clubs International.

A leading speaker and author in the field, Tom has given more than 75 conference presentations, written numerous articles for professional journals, and contributed to two books: The Strategic Management of College Enrollment and The Admission Practitioner. He has created research instruments such as the Market Positioning Questionnaire©, Pricing Sensitivity Study©, and the Web Site Effectiveness Study©.

As an active leader in the nonprofit community, Tom was the Chair of AMA's 2006 Non-Profit Marketing Conference and is a Chair of the 2007 Non-Profit Marketing Conference, a member of the Board of Trustees of Archeworks, an interdisciplinary design school, Vice President of the Board of Directors Urban Gateways of Chicago, a member of the Blue Ribbon Committee of Prevent Child Abuse America and has served as President of Big Brothers/Big Sisters of Metropolitan Chicago.

Tom holds an M.A. in higher education administration from Bowling Green State University and a B.S. from Southern Illinois University.

Vice Chairman and Treasurer

Roger Kerin
Harold C. Simmons Distinguished Professor of Marketing at the Edwin L. Cox School of Business
Southern Methodist University

Professor Kerin holds a B.A. (magna cum laude), M.B.A. and Ph.D. from the University of Minnesota. His teaching and research interests lie in marketing planning and strategy, product management, financial aspects of marketing, and marketing research. Professor Kerin is a frequent participant in executive development programs and is also an active consultant on matters of marketing planning and strategy.

Professor Kerin has published five books, most recently Marketing, 8th ed. (McGraw Hill/Irwin 2006), which has been translated into six languages, and Strategic Marketing Problems: Cases and Comments, 10th ed. (Prentice Hall 2004). He has authored over 70 articles in such journals as the Journal of Marketing, Journal of Marketing Research, Management Science, Strategic Management Journal, Journal of Product Innovation Management, Journal of the Consumer Psychology, Journal of Public Policy & Marketing, Journal of Retailing, Decision Sciences, Journal of Advertising Research, and Journal of Applied Psychology. He also serves on numerous journal editorial review boards. Professor Kerin served as Editor of the Journal of Marketing (1988-1990) and as Vice-President of Publications and a member of the American Marketing Association Board of Directors (1991-1994).

Vice Chairman

Jerome Williams
F.J. Heyne Centennial Professor in the Department of Advertising
University of Texas at Austin

Prior to joining the UT faculty, Dr. Williams was a faculty member in the Marketing Department in Howard University’s School of Business, where he also was Director of the Center for Marketplace Diversity; He also holds a joint appointment in the Center for African and African American Studies.

Prior to his appointment at Howard, he was a member of the Penn State University marketing department faculty for fourteen years. During that period, he had a number of visiting appointments, including the Whitney M. Young, Jr. Visiting Associate Professor of Marketing at the Wharton School of Business at the University of Pennsylvania. He also was a visitor at the University of Michigan in International Business and Marketing, the National University of Singapore (Senior Fellow), Nanyang Technological University in Singapore (Senior Fellow), The Chinese University of Hong Kong (Visiting Scholar), the University of the West Indies, and the University of Auckland (New Zealand). Prior to joining academia, Dr. Williams had an extensive industry background. He previously worked for General Electric Company in Energy Systems Information and for the U.S. Department of Energy's Solar Energy Research Institute.

His research interests cover a number of areas in the business-to-business and consumer marketing domains, with emphasis on ethnic minority marketing. He has conducted research on long-term business relationships, industrial marketing communications and promotion, and consumer behavior involving marketing communications strategies. He has testified in a number of court cases as an expert witness on consumer response to advertising strategies. Among the many journals and books in which his work has been published are the Journal of Marketing, Journal of Marketing Research, Journal of Retailing, International Journal of Research in Marketing, Journal of Public Policy and Marketing, Journal of Business Research, Industrial Marketing Management, Journal of Relationship Marketing, Social Marketing Quarterly, and Asia Pacific Journal of Management. In addition, he has been interviewed by several national media, including CNN, Good Morning America, New York Times, Wall Street Journal, Black Entertainment Television, etc., for his views on multicultural marketing, especially on topics dealing with target marketing and consumer racial profiling. He is co-editor of a soon-to-be published book on diversity in advertising.

He sits on the Executive Board of the Society for Consumer Psychology of the American Psychological Association and is a member of the Board of Trustees of the American Marketing Association Foundation. He is a member of the American Marketing Association, Association for Consumer Research, American Academy of Advertising, Academy of Marketing Science, National Economic Association, American Psychological Society, and the International Society for Quality of Life Studies.

He received his Ph.D. from the University of Colorado in Business Administration/Marketing, with a minor in Social Psychology in 1986. He also has an M.S. degree from Union College in Industrial Administration (1975) and a B.A. degree from the University of Pennsylvania in English (1969).

In announcing the new Foundation board appointments, Chairman Elster stated, “On behalf of the entire AMAF board, I welcome and congratulate our new members and thank our new officers for their unwavering dedication to the mission of the Foundation.”