The American Marketing Association Foundation (AMAF) is committed to providing the resources and tools that nonprofits need to enhance their marketing pursuits, so they can accomplish their missions of helping those who need it most.

AMA Marketing News Radio

Radio Show 1

During this radio show Paula Oyer Berezin, CEO & Chief Strategist for Social Capital Partnerships will discuss the importance of nonprofit organizations aligning their core mission with that of prospective cause-related marketing partners that will create qualitative and quantitative ROI for both entities.  Potential outcomes could include increased awareness and brand recognition; social change and increased revenues and more importantly, a long term relationship.

Importance of Matching Mission and Audience to Create Mutual Maximum ROI

Radio Show 2

Pecanne Jennings, Chief Marketing Officer for SQN Communications Design, discusses how to strategically re-evaluate your brand to match the current needs of your organization.  Maybe your organization’s services or product offerings have expanded well beyond the original scope your logo reflects.  Or maybe expectations of leadership have shifted and they are now interested in this “branding stuff.”  Or maybe someone just didn’t get the brand right the first time and you’re new to the job – there to “fix it.”

Time to "Fix" your Brand? Some Practical Advice to Get you Started

Radio Show 3
The American Marketing Association’s philanthropic arm, the AMA Foundation, has an audacious goal: to become the professional home for nonprofit marketers.

Until the AMA Foundation launched the first-ever nonprofit marketing conference in July 2002, nonprofit marketing was a maturing discipline without a forum for knowledge leadership and support. Since that first conference, thousands of museum marketers have compared notes with relief organizations’ marketers, health care marketers have learned how education marketers tackle their challenges, foundation marketers connected in new ways with fundraisers, and so on.

Beyond organizing and running the Nonprofit Marketing Conference, the AMA Foundation is building this new home for nonprofit marketers on many fronts: boot camps, webinars, a new Nonprofit Marketer of the Year award, and a nationwide survey on the state of the art and science of nonprofit marketing -- crossing all sectors – to be fielded this March.

Tom Abrahamson, AMA Foundation Chairperson, and Managing Director at Lipman Hearne will be discussing these topics and more on the AMA Marketing News Radio.

The AMA Foundation: The Professional Home for Nonprofit Marketer

Radio Show 4
The Selig Center report on the multicultural economy and multicultural purchasing power, projects that in 2009, the combined buying power of the three racial groups of African Americans, Asian Americans, and Native Americans will more than triple its 1990 level of $456 billion, accounting for 14.1 percent of the nation's total buying power. All of these markets will grow much faster than the white market. Add in the Hispanic ethnic market segment, and it is obvious why marketers recognize that it would be economically ill-advised to not aggressively go after these diverse segments. Yet, these diverse segments are underrepresented in academia, the training ground for future marketing leaders, especially at the Ph.D. level.

Jerome Williams will discuss these issues and strategies for executing marketing and advertising programs at the corporate level that reflect an attitude that values and respects diversity in the marketplace.

Diversity in Marketing: From the Academy to the Marketplace

The AMA brings thought leaders in the field to discuss some of the most pressing marketing issues facing nonprofits.  Please click the link below to view the AMA's current list of webcasts.

Marketing Webcasts

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