Sheth Foundation/Journal of Marketing Award

Recipients

2009
Roland T. Rust, Katherine N. Lemon, and Valarie A. Zeithaml
"Return on Marketing: Using Customer Equity to Focus Marketing Strategy"
Journal of Marketing
Volume 68, Number 1 (January 2004)

2008
Ellen Garbarino and Mark S. Johnson
"The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships"
Journal of Marketing
Volume 63, Number 2 (April 1999)

2007

Richard L. Oliver

"Whence Consumer Loyalty"

Journal of Marketing

Volume 63 (Special Issue 1999)

2006

Rajendra K. Srivastava, Tasadduq A. Shervani, and Liam Fahey

"Market-Based Assets and Shareholder Value: A Framework for Analysis"

Journal of Marketing

Volume 62, Number 1 (January 1998)

2005
Donna L. Hoffman and Thomas P. Novak
“Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations”
Journal of Marketing
Volume 60, Number 3 (July 1996)

2004
Shelby D. Hunt and Robert M. Morgan
"The Comparitive Advantage Theory of Competition"
Journal of Marketing
Volume 59, Number 2 (April 1995)

2003
George S. Day
"The Capabilities of Market-Driven Organizations"
Journal of Marketing
Volume 58, Number 4 (October 1994)

2002
Kevin L. Keller
"Conceptualizing, Measuring, and Managing Customer-Based Brand Equity"
Journal of Marketing
Volume 57, Number 1 (January 1993)

2001
Bernard J. Jaworski and Ajay K. Kohli
"Market Orientation: Antecedents and Consequences"
Journal of Marketing
Volume 57 (July 1993)