Sheth Foundation/Journal of Marketing Award

Recipients

2007

Richard L. Oliver

"Whence Consumer Loyalty"

Journal of Marketing

Volume 63 (Special Issue 1999)

2006

Rajendra K. Srivastava, Tasadduq A. Shervani, and Liam Fahey

"Market-Based Assets and Shareholder Value: A Framework for Analysis"

Journal of Marketing

Volume 62, Number 1 (January 1998)

2005
Donna L. Hoffman and Thomas P. Novak
“Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations”
Journal of Marketing
Volume 60, Number 3 (July 1996)

2004
Shelby D. Hunt and Robert M. Morgan
"The Comparitive Advantage Theory of Competition"
Journal of Marketing
Volume 59, Number 2 (April 1995)

2003
George S. Day
"The Capabilities of Market-Driven Organizations"
Journal of Marketing
Volume 58, Number 4 (October 1994)

2002
Kevin L. Keller
"Conceptualizing, Measuring, and Managing Customer-Based Brand Equity"
Journal of Marketing
Volume 57, Number 1 (January 1993)

2001
Bernard J. Jaworski and Ajay K. Kohli
"Market Orientation: Antecedents and Consequences"
Journal of Marketing
Volume 57 (July 1993)