Louis W. Stern Award

Recipients

2008

Kenneth H. Wathne and Jan B. Heide

"Opportunism in Interfirm Relationships: Forms, Outcomes, and Solutions"

Journal of Marketing, October 2000

2007
Sandy D. Jap and Shankar Ganesan
"Control Mechanisms and the Relationisip Life Cycle: Implications for Safeguarding Specific Investments and Developing Commitment"
Journal of Marketing, May 2000

2006
Joe Cannon and Bill Perreault
"Buyer-Seller Relationships in Business Markets"
Journal of Marketing, November 1999

2005
Joseph Alba, John Lynch, Barton Weitz, Chris Janiszewski, Richard Lutz, Alan Sawyer, and Stacy Wood
“Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces”
Journal of Marketing, July 1997

2004
Aric Rindfleisch and Jan Heide
"Transaction Cost Analysis: Past, Present, and Future Applications"
Journal of Marketing, October 1997

2003
Jakki Mohr, Robert Fisher, and John Nevin
"Collaborative Communication in Interfirm Relationships: Moderating Effects of Integration and Control"
Journal of Marketing, July 1996

2002
James R. Brown and Robert F. Lusch
"Interdependency, Contracting and Relational Behavior in Marketing Channels"
Journal of Marketing, October 1996

2001
Jan B. Heide
“Interorganizational Governance in Marketing Channels”
Journal of Marketing, January 1994

2000
Erin Anderson and Bart Weitz
“The Use of Pledges to Build and Sustain Commitment in Distribution Channels”
Journal of Marketing, February 1992